A Comparison of Online Shopping at JCPenney and Kohls Essay

JCPenney Dominates Over Kohl’s in Online Shopping Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story. Kohl’s has a fledgling site located at www.kohls.com. The homepage for this site looks very†¦show more content†¦Kohl’s homepage is simple and bare unlike JCPenney’s cluttered doorstep; however, JCPenney lists all links on the homepage, which makes online shopping easier overall. The major difference between these two sites is the shop-ability of each. Kohl’s has yet to expand their website to an e-commerce base. It was dramatically easier for JCPenney to expand online because of their established warehousing ability for the catalog consumer. JCPenney has the ability to receive an online order and ship the merchandise within 48 hours, a feat unsurpassed by any online retailer. Kohl’s would need to contract their suppliers to â€Å"drop ship† (the process of shipping merchandise to fill open orders with no warehousing needed) all merchandise to fill Internet orders. JCPenney’s site includes color pictures of every catalog item, and the customer can shop online by using a catalog number. This amenity is something Kohl’s can not pursue because their lack of catalog merchandising. JCPenney also has the advantage of offering direct customer service online. Any online customer can quickly contact JCPenney by completing an online questionnaire detailing precisely what the customer needs. On the Kohl’s website, a customer may scroll through several screens of customer service information before they are given the email address to contact their customer service department. On www.jcpenney.com a customer can click the â€Å"Customer Service†Show MoreRelatedCase Analysis: Macys3825 Words   |  16 Pageshaggling and bargaining was most popular. Macy’s employed the first in store Santa Claus and brought the Christmas spirit into the retail business (Rowland). Today Macy’s is known for creating excitement with an assortment of top retail brands, ordinary shopping experiences, as well as special events most people know to include the Macy’s Thanksgiving Day Parade (Macy’s). History. Rowland Hussey Macy opened his first store in Massachusetts in 1851. In 1858, he established a new store after moving to NewRead MoreJcpenney Industry Analysis17889 Words   |  72 PagesDegree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. 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