A Comparison of Online Shopping at JCPenney and Kohls Essay

JCPenney Dominates Over Kohl’s in Online Shopping Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story. Kohl’s has a fledgling site located at www.kohls.com. The homepage for this site looks very†¦show more content†¦Kohl’s homepage is simple and bare unlike JCPenney’s cluttered doorstep; however, JCPenney lists all links on the homepage, which makes online shopping easier overall. The major difference between these two sites is the shop-ability of each. Kohl’s has yet to expand their website to an e-commerce base. It was dramatically easier for JCPenney to expand online because of their established warehousing ability for the catalog consumer. JCPenney has the ability to receive an online order and ship the merchandise within 48 hours, a feat unsurpassed by any online retailer. Kohl’s would need to contract their suppliers to â€Å"drop ship† (the process of shipping merchandise to fill open orders with no warehousing needed) all merchandise to fill Internet orders. JCPenney’s site includes color pictures of every catalog item, and the customer can shop online by using a catalog number. This amenity is something Kohl’s can not pursue because their lack of catalog merchandising. JCPenney also has the advantage of offering direct customer service online. Any online customer can quickly contact JCPenney by completing an online questionnaire detailing precisely what the customer needs. On the Kohl’s website, a customer may scroll through several screens of customer service information before they are given the email address to contact their customer service department. On www.jcpenney.com a customer can click the â€Å"Customer Service†Show MoreRelatedCase Analysis: Macys3825 Words   |  16 Pageshaggling and bargaining was most popular. Macy’s employed the first in store Santa Claus and brought the Christmas spirit into the retail business (Rowland). Today Macy’s is known for creating excitement with an assortment of top retail brands, ordinary shopping experiences, as well as special events most people know to include the Macy’s Thanksgiving Day Parade (Macy’s). History. Rowland Hussey Macy opened his first store in Massachusetts in 1851. In 1858, he established a new store after moving to NewRead MoreJcpenney Industry Analysis17889 Words   |  72 PagesDegree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2.KOHL’S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8Read MoreJc Penney Marketing Analysis4341 Words   |  18 Pageswant to be treated. That strategy worked well for them over the years as indicated by several financial milestones, including their first $1 billion sales year in 1951, their first $1 billion catalog sales year in 1979, and their first $1 billion online sales year in 2005. JC Penney weathered the storm through many major crises, including World Wars I and II and the Great Depression. They benefited from the enormous population growth and spending power of the American middle class, their core customersRead MoreMacys Strategy6474 Words   |  26 Pagesmerchandise offering and superior shopping experience. Organization has been following that principal for over a decade and today Macy’s targeting consumers through dynamic department stores and online sites. Main issue Advancing e-commerce and internet technologies cause recent declines in sales in the entire industry. Online retailers offer more convenient and fast shopping on the internet directly from your personal computer or smartphone. Along with efficiency online retailers striking departmentRead Morecostco company analysis4171 Words   |  17 Pages20% savings than the leading national brand. The average markup on the company’s merchandise is much lower compared to 20%-25% at supermarkets, 30%-35% at home improvement retailers and 50%-100% at traditional mall retailers. Furthermore, over the online retail channel, the company s markup is even lower. Offering attractive value proposition to the customers acts as a competitive advantage for the company. Value price positioning enables Costco to drive customer traffic and generate strong membershipRead MoreSears Marketing Plan5417 Words   |  22 Pagesyoung adults. Sears will also offer deals to include markdowns and rebates througho ut the year to promote many of its retail lines and market to the thrifty shopper. The retailer will continue to see aggressive competition from Target, Wal-Mart, JCPenney, Kohl’s, Macy’s, Home Depot and Lowes. These companies are some of the national retailers that Sears will have to contend with in order to survive. According to Sears Holding 2011, annual 10K Report with the Securities and Exchange Commission, Home Depot

See Why the Sky Is Blue and Sunset Is Red - Easy Experiment

The sky is blue on a sunny day, yet red or orange at sunrise and sunset. The different colors are caused by scattering of light in the Earths atmosphere. Here is a simple experiment you can do to see how this works: Blue Sky - Red Sunset Materials You only need a few simple materials for this weather project: WaterMilkTransparent container with flat parallel sidesFlashlight or cell phone light A small rectangular aquarium works well for this experiment. Try a 2-1/2-gallon or 5-gallon tank. Any other square or rectangular clear glass or plastic container will work. Conduct the Experiment Fill the container with  about 3/4 full of water. Turn on the flashlight and hold it flat against the side of the container. You probably wont be able to see the beam of the flashlight, although you may see bright sparkles where the light strikes dust, air bubbles, or other small particles in the water. This is much like how sunlight travels through space.Add about 1/4 cup of milk (for a 2-1/2 gallon container—increase the amount of milk for a larger container). Stir the milk into the container to mix it with water. Now, if you shine the flashlight against the side of the tank, you can see the beam of light in the water. Particles from the milk are scattering light. Examine the container from all sides. Notice if you look at the container from the side, the flashlight beam looks slightly blue, while the end of the flashlight appears slightly yellow.Stir more milk into the water. As you increase the number of particles in the water, the light from the flashlight is more stron gly scattered. The beam appears even bluer, while the path of the beam furthest from the flashlight goes from yellow to orange. If you look into the flashlight from across the tank, it looks like it is orange or red, rather than white. The beam also appears to spread out as it crosses the container. The blue end, where there are some particles scattering light, is like the sky on a clear day. The orange end is like the sky near sunrise or sunset. How It Works Light travels in a straight line until it encounters particles, which deflect or scatter it. In pure air or water, you cant see a beam of light and it travels along a straight path. When there are particles in the air or water, like dust, ash, ice, or water droplets, light is scattered by the edges of the particles. Milk is a colloid, which contains tiny particles of fat and protein. Mixed with water, the particles scatter light much as dust scatters light in the atmosphere. Light is scattered differently, depending on its color or wavelength. Blue light is scattered the most, while the orange and red light is scattered the least. Looking at the daytime sky is like viewing a flashlight beam from the side -- you see the scattered blue light. Looking at sunrise or sunset is like looking directly into the beam of the flashlight -- you see the light that isnt scattered, which is orange and red. What makes sunrise and sunset different from the daytime sky? Its the amount of atmosphere the sunlight has to cross before it reaches your eyes. If you think of the atmosphere as a coating covering the Earth, sunlight at noon passes through the thinnest part of the coating (which has the least number of particles). Sunlight at sunrise and sunset has to take a sideways path to the same point, through a lot more coating, which means there are a lot more particles that can scatter light. While multiple types of scattering occur in the Earths atmosphere, Rayleigh scattering is primarily responsible for the blue of the daytime sky and reddish hue of the rising and setting sun. The Tyndall effect also comes into play, but it is not the cause of blue sky color because molecules in air are smaller than the wavelengths of visible light. Sources Smith, Glenn S. (2005). Human color vision and the unsaturated blue color of the daytime sky. American Journal of Physics. 73 (7): 590–97. doi:10.1119/1.1858479Young, Andrew T. (1981). Rayleigh scattering. Applied Optics. 20 (4): 533–5. doi:10.1364/AO.20.000533

Zara Market Share Free Essays

Three generations of Data Management in Decision Support 1. Early 1970s – required a repository of data : sourced from operational system + other data (e. g. We will write a custom essay sample on Zara Market Share or any similar topic only for you Order Now external data) – Data was customized for the specific DSS – Application-centric approach : data support a single or a few related applications used to help make the business case for the warahouse – Sprague provided the Data-Dialog-Models (DDM) paradigm 2. Late 1980s Telecommunications, retailing and financial services industries built warehouses to store vast amounts of customer and sales-related data – These industries remain leaders in terms of the size of the warehouses and how the warehouses are used – Data-centric approach : support a variety of applications 3. In 2000 – the movement to real-time data warehousing – changes in the way that warehouse data is used – different : Previous : data aims to understand what had already happened and to predict what would happen in the future * limit to influence real-time decisions and current operations * Now : real-time data (current decisions and critical business process) such as customer-facing and supply chain applications can be significantly enhanced Real or Right Time ? – Incorrect concept applied to warehousing : real-time = instantaneous – Reason : much of warehouse data cannot be captured and entered into the warehouse in seconds or minutes. * expensive difficult to make real-time * may not be a business need for real-time data – Example : Some source systems, e. g. a legacy COBOL program, is undated once a month Continental Airlines – a leader in real-time business intelligence – won The Data Warehousing Institute’s prestigious Best Practices and Leadership Awards – Real-time data warehouse : provide the data that is required to implement real-time BI – Firms can use BI to affect current decision making and business processes by usine real-time – Importance : especially for customer-facing applications, e. g. hose found in call centers and check-in processes, help firms become more customer-centric – Terms describe firms use real-time BI : â€Å"real-time enterprise† , â€Å"zero latency organization† – Purpose of real-time BI : * increase revenues and decrease costs =gt; improve profitability – e. g. Continental Airlines * taken a $30M investment in hardware, software and personnel to generate over $500M in revenue, resulting in a ROI of over 1,000% – Firms must overcome both organizational and technical challenges for real-time BI successful – Organizational must be executive : * sponsorship and support * initial and on-going financial support governance processes put in place * BI and data warehousing personnel with the requisite personnel – Technical : * acquire and implement new hardware and software * establish processes and procedures for supporting and managing real-time data feeds from source systems * data must be quickly transformed and loaded into the warehouse * data must be analyzed and made available to operational s ystems and personnel – briefly discuss an application that illustrates Continental’s use of real-time BI – focus on the technical issues associated with Continental’s implementation of real-time BI How to cite Zara Market Share, Papers